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Little New in the Shopping Centre and Retail World

In: The Future of Shopping

Author

Listed:
  • Julian E. Markham

Abstract

I have always been interested, and often intrigued, by the way all matter of things evolve and revolve. Probably due to an earlier sensitivity to a change of professional direction, from the arts to valuation and property development, I had the urge to look at the reasoning behind many decisions and positions. This developed through a strong appetite for specific knowledge of my newly adopted professional path, and then to a more generalised desire to add other commercial acumen. Most probably as a result I have always tried to look forward and gauge the probable effects of a move, trend or decision. Obviously this has not always been possible or successful, but it does, I think, explain how and why I have been so interested in changes in fashion, style and usage, whether they concern property or other matters, which can have a profound effect on property. In particular, shopping centres rely on their popularity among their patrons, and those shoppers have a conception of current fashion and style which must not be offended to the extent that they object to visiting those shops. The shops themselves must be modern and, as well as offering up-to-date and well-presented merchandise, attune their environments to the shoppers’ sensibilities.

Suggested Citation

  • Julian E. Markham, 1998. "Little New in the Shopping Centre and Retail World," Palgrave Macmillan Books, in: The Future of Shopping, chapter 1, pages 5-10, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-349-14797-7_2
    DOI: 10.1007/978-1-349-14797-7_2
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