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Shopping on the Net and Security

In: The Future of Shopping

Author

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  • Julian E. Markham

Abstract

According to a study released in February 1996, from MasterCard International and the National Retail Federation, if consumers have not taken to cybershopping yet, they will do so. The report found that 84 per cent of current Net users said they would buy something from the Net that year. The more time they spend on the Net, the more likely they are to buy. This seems to be a logical assumption, based on the normal thought that the more one is exposed to the message, the more likely it is that an opportunity will arise to respond. The study concludes that real-life retailers are going to lose customers in droves to their cyberequivalents. This is a message which has been often repeated, but is yet to be proven.

Suggested Citation

  • Julian E. Markham, 1998. "Shopping on the Net and Security," Palgrave Macmillan Books, in: The Future of Shopping, chapter 15, pages 172-187, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14797-7_16
    DOI: 10.1007/978-1-349-14797-7_16
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