IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-349-14797-7_15.html
   My bibliography  Save this book chapter

Power Centres, Online, TV and Catalogues

In: The Future of Shopping

Author

Listed:
  • Julian E. Markham

Abstract

As I said before, staple purchases may be bought by tele- or computer shopping. As we know, shopping has been in effect for some years through such systems as Prestel and QVC in Britain and America, Minitel in France, as well as the Home Shopping Channel in the States. These offer a wide range, including DIY, cooking utensils, fashion and jewellery. We can obviously relate this to the large market of mail order. For many items, however, the better reference may be to such bulk trading units as Costco. These offer bulk purchases of cases of baked beans, cartons of toilet rolls but also televisions, car tyres, and so on. Will the housewife really want twelve bottles of Fairy Liquid with the upfront cost on the weekly budget, or simply one bottle? Does a store want to deliver one bottle of Fairy Liquid? How will a careful shopper, watching the budget, compare weekly offers and loss leaders without comparison shopping personally? How can the consumer see the special offers and loss leaders of the moment?

Suggested Citation

  • Julian E. Markham, 1998. "Power Centres, Online, TV and Catalogues," Palgrave Macmillan Books, in: The Future of Shopping, chapter 14, pages 161-171, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14797-7_15
    DOI: 10.1007/978-1-349-14797-7_15
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-349-14797-7_15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.