Is Shopping a Chore? Being Digital and Big Brother

Many shoppers regard general shopping as a chore. That has been one of the reasons why shopping centres have received so much attention in recent years in efforts to make shopping a more pleasurable experience. However wasteful of time shopping for everyday articles is, shoppers, up to now, have found it a necessity. I firmly believe that they dislike even more the thought of staying at home for hours on end surfing the Internet or watching television, when they could be out seeing things, meeting friends and incorporating shopping during a journey to pick up the children, or visit another place of interest. Therefore, shopping has to be convenient in another way. The daily or weekly shopping must be so supplemented by the pleasurable experience of doing it at the place of selection, that the ‘chore factor’ becomes a passing incursion, rather than an overriding curse. I do not believe that the average shopper wants to be stuck indoors, instead of going out and escaping the house routine. Even the disabled person wants, to get out, and modern appliances on cars, disabled facilities on public transport and in buildings, rightly gives those shoppers the same opportunities available to anyone else. Shopping hours have expanded so greatly that the time to shop is now dictated by the personal schedule, not the shop schedule.