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Manufacturers’ Ten Strategic Options

In: E-Shock

Author

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  • Michael Kare-Silver

Abstract

As manufacturers reflect on the new electronic shopping challenges, must they inevitably transition their business to embrace it? Can they sensibly resist it, eschew building up their own direct operation and stick with their existing distribution arrangements? Is there a half-way house that keeps a foot in both camps and gives the flexibility to move one way or the other as the market develops? What are the basic strategies that a manufacturer can choose, what are the options?

Suggested Citation

  • Michael Kare-Silver, 1998. "Manufacturers’ Ten Strategic Options," Palgrave Macmillan Books, in: E-Shock, chapter 13, pages 185-203, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14774-8_14
    DOI: 10.1007/978-1-349-14774-8_14
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