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Structural Difficulties with the Internet will be Overcome

In: E-Shock

Author

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  • Michael Kare-Silver

Abstract

On the demand side, significant numbers of consumers are ready and waiting. On the supply side, technology and communication links are rapidly improving. All that is now required is a satisfactory infrastructure that can reassure consumers that their privacy will still be protected, their payment methods secure, that shopping in cyberspace will be as safe as anywhere else. This necessary reassurance is the final piece in the jigsaw. It will be the coming together and maturing of all the three elements — demand, supply and enabling infrastructure — that will trigger the surges of growth that are predicted for electronic shopping. The fusion of consumer interest plus accessible technology is perhaps the most critical. But underpinning that ‘marriage’ there needs to be a transaction infrastructure that is secure (Figure 11.1).

Suggested Citation

  • Michael Kare-Silver, 1998. "Structural Difficulties with the Internet will be Overcome," Palgrave Macmillan Books, in: E-Shock, chapter 11, pages 161-172, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14774-8_12
    DOI: 10.1007/978-1-349-14774-8_12
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