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Rapidly Improving Technology Meets Growing Consumer Demand

In: E-Shock

Author

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  • Michael Kare-Silver

Abstract

If retailers don’t take the initiative, then consumers will. The 1990s has seen the rise of the ‘prosumer’ — the more experienced and self-reliant consumer who is self-confident and assertive about what they need, is demanding in terms of service and information and is prepared to proactively search out for value and for suppliers who will deliver the services that are required.

Suggested Citation

  • Michael Kare-Silver, 1998. "Rapidly Improving Technology Meets Growing Consumer Demand," Palgrave Macmillan Books, in: E-Shock, chapter 9, pages 131-152, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14774-8_10
    DOI: 10.1007/978-1-349-14774-8_10
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