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The Strategic Fusing of Economy and Ecology: Three Examples

In: The Strategic Dimensions of Environmental Management

Author

Listed:
  • Ulrich Steger
  • Ralph Meima

Abstract

Before exploring the tools and practice of corporate environmental management, we will show with the aid of three examples how the way problems are considered from a business point of view can be usefully expanded to include environmental aspects. The following three strategic areas were selected: The use of microelectronics in conjunction with environmentally adapted technology; The automobile, in order to demonstrate the necessity of a shift of focus from product-related problems to whole systems of products, services and practices; The relationships of the corporation with both its suppliers and customers, which need to be modified if residues and wastes are to be re-used/recycled to the extent that a ‘closed-loop economy’ can be achieved.

Suggested Citation

  • Ulrich Steger & Ralph Meima, 1998. "The Strategic Fusing of Economy and Ecology: Three Examples," Palgrave Macmillan Books, in: The Strategic Dimensions of Environmental Management, chapter 8, pages 79-96, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14564-5_8
    DOI: 10.1007/978-1-349-14564-5_8
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