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The New Business World

In: Intellectual Capital

Author

Listed:
  • Johan Roos
  • Göran Roos
  • Nicola Carlo Dragonetti
  • Leif Edvinsson

Abstract

With an incredible US$168 billion in sales General Motors, a company representing the prosperous industrial era, again hit the top spot of the famous Fortune 500 ranking in 1996. From the perspective of the classical ‘factors of production’ — land, labour, money, and equipment — the US$222 billion of assets1 of GM makes it a very wealthy and indeed influential company.

Suggested Citation

  • Johan Roos & Göran Roos & Nicola Carlo Dragonetti & Leif Edvinsson, 1997. "The New Business World," Palgrave Macmillan Books, in: Intellectual Capital, chapter 1, pages 1-27, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-349-14494-5_1
    DOI: 10.1007/978-1-349-14494-5_1
    as

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