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Coping with the Unfolding Media Landscape — II

In: Managing Strategy Processes in Emergent Industries

Author

Listed:
  • Johan Roos
  • Georg Krogh
  • Peggy Simcic Brønn

Abstract

This chapter looks at steps 4, 5 and 6 in the process of understanding the emerging media landscape, eventually culminating into a business system. There are numerous ways to successfully compete in the new media landscape and new ways will emerge over time. A few key success factors for typical strategies can already be identified from the analysis. One of the most important is the creation of unique customer value, which is achieved by matching the benefits of the product with the needs of the particular customer. Companies coming from different, now-converging industries like computers, telecommunications traditional media and consumer electronics should therefore try to exploit their core competencies to change the way business is done and invent new ones to create superior value.

Suggested Citation

  • Johan Roos & Georg Krogh & Peggy Simcic Brønn, 1996. "Coping with the Unfolding Media Landscape — II," Palgrave Macmillan Books, in: Managing Strategy Processes in Emergent Industries, chapter 3, pages 39-54, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14147-0_3
    DOI: 10.1007/978-1-349-14147-0_3
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