IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-349-13771-8_16.html
   My bibliography  Save this book chapter

Building Retail Brands Directly

In: Building Brands Directly

Author

Listed:
  • Stewart Pearson

Abstract

Shopping is no longer an essential household chore but a popular leisure pastime. The shopping experience has been enhanced by giant superstores, and by shopping malls that offer hundreds of stores under the same roof in combination with restaurants and entertainment: a complete family ‘day out’. The extension of opening times to twelve-hour days and seven-day weeks makes the experience available to everyone. Clustered together in retail centres, parks, precincts and malls, departments stores and specialists offer an ever widening range of goods from around the world.

Suggested Citation

  • Stewart Pearson, 1996. "Building Retail Brands Directly," Palgrave Macmillan Books, in: Building Brands Directly, chapter 16, pages 367-381, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-13771-8_16
    DOI: 10.1007/978-1-349-13771-8_16
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-349-13771-8_16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.