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Finding the Customers

In: Working for Yourself Without Capital

Author

Listed:
  • B. H. Elvy

Abstract

Before you can attempt to get customers, you must find out if there are, in fact, any potential users for your service. Once you have established that they exist, your next step should be to discover what particular needs they have that can be satisfied by your service and how much they would be prepared to pay to have it provided. This question of customers’ needs is of paramount importance. It is their needs and the extent of their desire to have them satisfied that will cause them to spend their money.

Suggested Citation

  • B. H. Elvy, 1994. "Finding the Customers," Palgrave Macmillan Books, in: Working for Yourself Without Capital, chapter 4, pages 73-100, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-13382-6_4
    DOI: 10.1007/978-1-349-13382-6_4
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