IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-349-13289-8_1.html
   My bibliography  Save this book chapter

Introduction

In: How to Appreciate Your Customers

Author

Listed:
  • B. H. Elvy

Abstract

The survival of a business depends on securing its customer base. Winning customers in highly competitive conditions is never easy. But retaining them, in spite of the constant encroachment of competitors, often is the more difficult task. ‘A small leak,’ according to the proverb, ‘can sink a great ship.’ Certainly, the constant leakage of customers must ultimately destroy a business, great or small. Such leakage occurs for a variety of reasons. Yet the competitive quality of goods or services provided, or the prices asked for them, is not always the most significant. It is a lack of appreciation of the individual shopper — or commercial buyer — that largely accounts for a draining away of customer loyalty.

Suggested Citation

  • B. H. Elvy, 1995. "Introduction," Palgrave Macmillan Books, in: How to Appreciate Your Customers, chapter 1, pages 1-4, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-13289-8_1
    DOI: 10.1007/978-1-349-13289-8_1
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-349-13289-8_1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.