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An Empirical Analysis of Technology Pricing

In: Technology Pricing

Author

Listed:
  • Francis Bidault

    (IMI-Geneva
    Lyon Graduate School of Business)

Abstract

The aim of the following pages is to present the results of the statistical work we carried out in order to test the validity of our approach. The fundamental aim is to ascertain whether or not technology pricing is indeed influenced by the strategy followed by the licensor. In other words, the importance of licensing strategies in technology pricing had to be evaluated. Naturally, a number of concepts had to be translated into measurable variables, in order to progress from a problematical situation to an empirical investigation.

Suggested Citation

  • Francis Bidault, 1989. "An Empirical Analysis of Technology Pricing," Palgrave Macmillan Books, in: Technology Pricing, chapter 8, pages 139-160, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-10393-5_8
    DOI: 10.1007/978-1-349-10393-5_8
    as

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