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History of Branding

In: Branding: A Key Marketing Tool

Author

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  • Adrian Room

Abstract

The history of branding can be traced back for many centuries before the term came to acquire its modern usage. In Greek and Roman times — and even before that — there were various ways of promoting wares or goods, whether they were wines or pots, metals or ointments. Messages would be written informing the public that this man, at this address, could make shoes and that the man who lived over there, at that address, was a scribe. The Greeks also used town criers to announce the arrival of ships with particular cargoes.

Suggested Citation

  • Adrian Room, 1987. "History of Branding," Palgrave Macmillan Books, in: John M. Murphy (ed.), Branding: A Key Marketing Tool, chapter 2, pages 13-21, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-08280-3_2
    DOI: 10.1007/978-1-349-08280-3_2
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    Cited by:

    1. Sheth, Jagdish N. & Parvatiyar, Atul, 1995. "The evolution of relationship marketing," International Business Review, Elsevier, vol. 4(4), pages 397-418.

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