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Diversification, Performance and Company Size

In: The Strategy and Performance of British Industry, 1970–80

Author

Listed:
  • George A. Luffman
  • Richard Reed

Abstract

From Chapter 4 onwards each chapter has added a new dimension to the analysis. Chapter 4 was concerned with assessing the nature and extent of diversification in the sample. Was diversification a random process or were there identifiable movements which were supported by a significant proportion of the companies? After determining the nature and extent of diversification it was important to examine whether different diversification strategies had led to differences in performance. This was the subject of Chapter 5. Having examined diversification and performance it is important to determine whether other variables might be influencing the results. There are two factors which are the subject of much research and which might be considered to be influential in this research. The two factors are: the size of the company, which is examined in this chapter, and the industry in which the company operates, which is the focus of Chapter 7. The addition of a third dimension adds considerably to the complexity of the analysis, but as far as is possible the format adopted and concepts used are those from previous chapters.

Suggested Citation

  • George A. Luffman & Richard Reed, 1984. "Diversification, Performance and Company Size," Palgrave Macmillan Books, in: The Strategy and Performance of British Industry, 1970–80, chapter 0, pages 109-136, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-07602-4_6
    DOI: 10.1007/978-1-349-07602-4_6
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