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Diversification and Performance

In: The Strategy and Performance of British Industry, 1970–80

Author

Listed:
  • George A. Luffman
  • Richard Reed

Abstract

This is the key chapter in this book in that it identifies whether one policy towards diversification has been more or less successful than an alternative policy. This is the first large-sample research project to examine this issue in British industry. The chapter is structured such that the Introduction (5.1) explains some features of the diversification process which are not always clarified. It outlines the measurement of performance and after reviewing appropriate previous research it sets out some expectations for the results of the analysis. Then follow three sections, each representing a performance variable which, in this research, is considered to represent one of the stakeholders in the firm. This format, together with a summary will provide the outline for this and the next two chapters.

Suggested Citation

  • George A. Luffman & Richard Reed, 1984. "Diversification and Performance," Palgrave Macmillan Books, in: The Strategy and Performance of British Industry, 1970–80, chapter 0, pages 81-107, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-07602-4_5
    DOI: 10.1007/978-1-349-07602-4_5
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