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Diversification in the 1970s

In: The Strategy and Performance of British Industry, 1970–80

Author

Listed:
  • George A. Luffman
  • Richard Reed

Abstract

The increasing rate of change in the environment in which business was operating, coupled with the desire of senior managers to lead larger companies thereby reducing risk and/or enhancing status, inevitably led firms to extend their range of products beyond the traditional boundaries within which they had operated. This extension of company activities into new products and/or new markets is called diversification. This rather simplistic definition of diversification which will suffice for the present, will be extended as the chapter develops.

Suggested Citation

  • George A. Luffman & Richard Reed, 1984. "Diversification in the 1970s," Palgrave Macmillan Books, in: The Strategy and Performance of British Industry, 1970–80, chapter 0, pages 61-80, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-07602-4_4
    DOI: 10.1007/978-1-349-07602-4_4
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