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Assessing Strategic Change

In: The Strategy and Performance of British Industry, 1970–80

Author

Listed:
  • George A. Luffman
  • Richard Reed

Abstract

When seeking to assess the nature of strategic change there are potentially many different ways in which the research may be conducted. The choice of methodology may have a significant effect on the results and will need to be reviewed carefully when looking at the implications and drawing conclusions. The purpose of this chapter is to provide some detailed information on the approach to the research problem, the methodology used to tackle the problem and the sample of companies investigated. Parts of the chapter are technical and may not be of interest to the general reader, who could readily move on to Chapter 3. All the major constructs reviewed in this chapter are reiterated briefly at the appropriate point in the later chapters to facilitate understanding.

Suggested Citation

  • George A. Luffman & Richard Reed, 1984. "Assessing Strategic Change," Palgrave Macmillan Books, in: The Strategy and Performance of British Industry, 1970–80, chapter 0, pages 7-28, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-07602-4_2
    DOI: 10.1007/978-1-349-07602-4_2
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