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The Marketing of Investment Property

In: A Guide to Institutional Property Investment

Author

Listed:
  • Angus P. J. McIntosh
  • Stephen G. Sykes

Abstract

Marketing has been described as being concerned with making the correct product available to an identified customer at an acceptable price at the moment it is wanted yet making sure that at that moment investment in that product is financially worth while.[1]

Suggested Citation

  • Angus P. J. McIntosh & Stephen G. Sykes, 1985. "The Marketing of Investment Property," Palgrave Macmillan Books, in: A Guide to Institutional Property Investment, chapter 8, pages 174-184, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-07154-8_8
    DOI: 10.1007/978-1-349-07154-8_8
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    Cited by:

    1. Rosemary D.F. Bromley & Peter K. Mackie, 2009. "Displacement and the New Spaces for Informal Trade in the Latin American City Centre," Urban Studies, Urban Studies Journal Limited, vol. 46(7), pages 1485-1506, June.
    2. Rosemary D. F. Bromley, 1998. "Market-place Trading and the Transformation of Retail Space in the Expanding Latin American City," Urban Studies, Urban Studies Journal Limited, vol. 35(8), pages 1311-1333, July.

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