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The Perception of Laundry Cleaning Products in Barbados

In: Consumer Choice in the Third World

Author

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  • Jeffrey James

Abstract

In this chapter the results of a case study of laundry cleaning products in Barbados are presented. The methods used for the study were described in the previous chapter: first, the semantic differential scale was applied to collect data from a sample of households; these were then scaled by the scalar-products MDS model to determine the major perceptual differences between the competing products as viewed by the sample as a whole as well as by individual consumers. In the following chapter the results are related to advertising to determine its impact on choice and welfare. To begin with, however, the choice of products and characteristics studied, the method of sampling and the composition of the sample all have to be discussed.

Suggested Citation

  • Jeffrey James, 1983. "The Perception of Laundry Cleaning Products in Barbados," Palgrave Macmillan Books, in: Consumer Choice in the Third World, chapter 4, pages 64-79, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-06109-9_5
    DOI: 10.1007/978-1-349-06109-9_5
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