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Branches and Advertising

In: The Economics of Building Societies

Author

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  • T. J. Gough

Abstract

One of the most obvious features of the growth of building societies in recent decades has been the rapid development of branch offices. This is seen by the societies as the bringing of their services nearer to the public, adding greater convenience to shareholders and borrowers. This view does however conflict somewhat with the BMRB survey1 which tended to show that investors were not using building societies as banks, and that they generally made infrequent visits to deposit or withdraw money.

Suggested Citation

  • T. J. Gough, 1982. "Branches and Advertising," Palgrave Macmillan Books, in: The Economics of Building Societies, chapter 8, pages 118-131, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-05673-6_8
    DOI: 10.1007/978-1-349-05673-6_8
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