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Purchasing in Europe: the Performance of British Companies

In: International Marketing and Purchasing

Author

Listed:
  • Peter W. Turnbull
  • Malcolm T. Cunningham

Abstract

During the past few years, manufacturing companies have been operating in a more rapidly changing supply environment, as well as a highly competitive market environment. This has been characterised by material shortages, high inflation rates, a lack of economic growth and unstable exchange rates. Such factors also affect supply markets and have a dramatic impact upon the ability of companies to achieve their corporate plans and profit targets. In spite of this, the contribution which an effective purchasing function can make to a business is often greatly underestimated. A clear need exists for purchasing strategies to be more fully integrated into corporate plans. By doing so, a company can derive the maximum cost benefits from its purchasing decisions and can also achieve greater security of supplies.

Suggested Citation

  • Peter W. Turnbull & Malcolm T. Cunningham, 1981. "Purchasing in Europe: the Performance of British Companies," Palgrave Macmillan Books, in: Peter W. Turnbull & Malcolm T. Cunningham (ed.), International Marketing and Purchasing, chapter 3, pages 58-95, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-05475-6_3
    DOI: 10.1007/978-1-349-05475-6_3
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