IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-349-05475-6_2.html
   My bibliography  Save this book chapter

Marketing in Europe: the Performance of British Companies

In: International Marketing and Purchasing

Author

Listed:
  • Peter W. Turnbull
  • Malcolm T. Cunningham

Abstract

It has been stressed in the first chapter that effective marketing and purchasing are central to the profitable growth and development of any company. Furthermore, it is equally important at national level that companies should be actively pursuing and obtaining business in world markets. There can be no doubt that Britain has enjoyed in the past a very strong reputation for the quality of product technology throughout the world. However, it is equally clear that, in recent years, Britain’s export performance has been the subject of criticism and of Government concern. The focus of much of the criticism has been on certain aspects of performance, such as deficiencies in product quality and delivery reliability. This has assumed even greater significance since Britain joined the EEC and British suppliers have been faced with increasing competition from other European countries.

Suggested Citation

  • Peter W. Turnbull & Malcolm T. Cunningham, 1981. "Marketing in Europe: the Performance of British Companies," Palgrave Macmillan Books, in: Peter W. Turnbull & Malcolm T. Cunningham (ed.), International Marketing and Purchasing, chapter 2, pages 19-57, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-349-05475-6_2
    DOI: 10.1007/978-1-349-05475-6_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-349-05475-6_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.