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Microelectronics — The Managerial Dilemma

In: The Managerial Implications of Microelectronics

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  • Brian C. Twiss

Abstract

Management’s prime role is to ensure the long-term survival and profitability of their businesses. Today’s managers’ attitudes have been formed by their experience of post-war economic growth and the steady development of well-established technologies. In the 1980s, however, the pace of economic growth already slowing in the late 1970s will continue to slacken; some forecasters predict a decline with unemployment rising even without the impact of new technologies. On top of these economic uncertainties managers now have to face up to the dramatic effects of the microelectronic revolution, heralding what has variously been called the Third Industrial Revolution, the Information Society, or the Post-Industrial Society. This is a new world for which the manager has little training or psychological preparation.

Suggested Citation

  • Brian C. Twiss, 1981. "Microelectronics — The Managerial Dilemma," Palgrave Macmillan Books, in: Brian C. Twiss (ed.), The Managerial Implications of Microelectronics, chapter 1, pages 1-20, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-05186-1_1
    DOI: 10.1007/978-1-349-05186-1_1
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