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Advertising and Monopoly

In: The Economics of Advertising

Author

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  • W. Duncan Reekie

Abstract

Some politicians believe that advertising can ‘create demands ... artificially, by conjuring up worlds of fantasy’.1 Government committees adopt similar views. Advertising and promotion ‘help to create and maintain the kind of market in which it is possible ... to have substantial freedom to determine ... prices’.2 ‘The effects of this are not only to increase prices [which] ... is wasteful, but also ... to create a situation in which even the less successful ... can earn extremely comfortable profits’.3

Suggested Citation

  • W. Duncan Reekie, 1981. "Advertising and Monopoly," Palgrave Macmillan Books, in: The Economics of Advertising, chapter 6, pages 97-115, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-04877-9_6
    DOI: 10.1007/978-1-349-04877-9_6
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