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From Conception to Maturity

In: The Economics of Advertising

Author

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  • W. Duncan Reekie

Abstract

Since Eve first displayed her charms to Adam, advertising has been with us. The streets of ancient Rome were filled with barkers. Restoration London saw criers call out the merits of their wares, though few could have had the appeal and impact of the orange seller, Nell Gwynn. The apocryphal Molly Malone strode through Dublin with ‘cockles and mussels, alive, alive-o’.

Suggested Citation

  • W. Duncan Reekie, 1981. "From Conception to Maturity," Palgrave Macmillan Books, in: The Economics of Advertising, chapter 2, pages 15-23, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-04877-9_2
    DOI: 10.1007/978-1-349-04877-9_2
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