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Sales

In: Competition Policy, Profitability and Growth

Author

Listed:
  • D. P. O’Brien

    (University of Durham)

  • W. S. Howe

    (Dundee College of Technology)

  • D. M. Wright

    (University of Nottingham)

  • R. J. O’Brien

    (University of Southampton)

Abstract

Sales, like assets, are a measure of the size of a firm; and the rate of change of sales is a measure of the rate of growth of a firm. In the last chapter we looked at assets and their experience over time, finding little support for the hypothesis that the total growth of firms, at least as measured by the rates of change in their assets over time, had been significantly affected by competition policy. The next question is whether the sales data would support such a hypothesis; and we will examine both the rates of growth in sales and their variability, with this question in view.

Suggested Citation

  • D. P. O’Brien & W. S. Howe & D. M. Wright & R. J. O’Brien, 1979. "Sales," Palgrave Macmillan Books, in: Competition Policy, Profitability and Growth, chapter 5, pages 54-68, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-04483-2_5
    DOI: 10.1007/978-1-349-04483-2_5
    as

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