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Product Profitability at Merrydale Limited

In: Accounting Control and Financial Strategy

Author

Listed:
  • Andrew M. McCosh

    (Manchester Business School)

  • Michael J. Earl

    (Oxford Centre for Management Studies)

Abstract

This case explores the use of accounting information in decision-making. As the title implies, the case addresses the product-range decision: how to decide which products to drop from a product-line when the company (Merrydale) is making losses. Primarily it is an exercise in relevant costs and the contribution approach to decision-making. However other issues are also raised, for example the need for costing systems and questions of strategy.

Suggested Citation

  • Andrew M. McCosh & Michael J. Earl, 1979. "Product Profitability at Merrydale Limited," Palgrave Macmillan Books, in: Accounting Control and Financial Strategy, pages 70-74, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-04018-6_13
    DOI: 10.1007/978-1-349-04018-6_13
    as

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