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The Acquisition of Bentley Motors

In: Rolls-Royce

Author

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  • Ian Lloyd

Abstract

There was one consequence of the company’s decision not to participate in trials and competitions which had not altogether been foreseen. In becoming ‘respectable’ through the production of a sedate and dignified vehicle, Rolls-Royce had, to a very large extent, as Wormald pointed out in his report on the 20 h.p. sales position, forfeited the interest and custom of the class of driver who was probably best typified before the war by the Hon. C. S. Rolls himself. Johnson seemed to support this policy, for he strongly opposed any attempt by the company’s designers or officials to produce cars for the enthusiast. The minutes of the board meeting of 11 July 1922 contain the amusing comment that ‘there was creeping in from all sides of the Company a desire to increase speed and power at the expense of silkiness.’ This temptation had to be strongly resisted.

Suggested Citation

  • Ian Lloyd, 1978. "The Acquisition of Bentley Motors," Palgrave Macmillan Books, in: Rolls-Royce, chapter 8, pages 104-113, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-03914-2_8
    DOI: 10.1007/978-1-349-03914-2_8
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