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Managing Product Innovation

In: Industrial Innovation

Author

Listed:
  • Edgar A. Pessemier
  • Morris Teubal

Abstract

The importance of product (and service) innovation to the firm and social progress is widely recognised. Therefore, it is not surprising to find numerous studies of how firms generate, develop, and introduce new products and services. Unfortunately, this body of research offers little advice about how to plan and manage the complex set of activities that contribute to successful innovation. The literature on procedures and analytical methods also has a narrow focus, dealing principally with separate topics such as sales forecasting or project screening rather than the overall systems employed by business units. Finally, not much is known about how a firm’s industrial environment and administrative style influence the management of innovation.

Suggested Citation

  • Edgar A. Pessemier & Morris Teubal, 1979. "Managing Product Innovation," Palgrave Macmillan Books, in: Michael J. Baker (ed.), Industrial Innovation, chapter 17, pages 326-344, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-03822-0_17
    DOI: 10.1007/978-1-349-03822-0_17
    as

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