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Changing Corporate Attitudes to Innovation: A Case Study

In: Industrial Innovation

Author

Listed:
  • Brian C. Twiss
  • Harry Nyström

Abstract

In recent years a great deal of academic research has been conducted into the causes of success and failure in technological innovation. Most of this research has been focused on specific innovations and has resulted in a considerable measure of agreement regarding those factors which appear essential for success. These can be broadly classified as attitudinal, organisational and managerial.

Suggested Citation

  • Brian C. Twiss & Harry Nyström, 1979. "Changing Corporate Attitudes to Innovation: A Case Study," Palgrave Macmillan Books, in: Michael J. Baker (ed.), Industrial Innovation, chapter 15, pages 294-308, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-03822-0_15
    DOI: 10.1007/978-1-349-03822-0_15
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