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Marketing and Distribution

In: An Economic History of Kenya and Uganda 1800–1970

Author

Listed:
  • R. M. A. Zwanenberg
  • Anne King

Abstract

What is marketing and why is it important for the process of production? Marketing is the vital link which connects the producer to the consumer. This link is of crucial importance in all economies because without a marketing mechanism, the producer’s surplus crops rot in the field. In economies which are strongly orientated towards external trade as is the case of East Africa, it is the marketing mechanism which connects the producer to the world market, and which, as will be shown in this chapter, supports the producer against world price fluctuations dealt with in the previous chapter.

Suggested Citation

  • R. M. A. Zwanenberg & Anne King, 1975. "Marketing and Distribution," Palgrave Macmillan Books, in: An Economic History of Kenya and Uganda 1800–1970, chapter 11, pages 201-226, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-02442-1_11
    DOI: 10.1007/978-1-349-02442-1_11
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