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Mobile Applications: A Game Changer for Rural Women Entrepreneurs?

In: Unveiling Women’s Leadership

Author

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  • Nalini Srinivasan

Abstract

Information technology (IT) in India has proved to be a powerful enabler for advancing economic and social development. However, the advantages it has bestowed on the urban Indian woman have not been seen by her rural sister on the other side of the digital divide. With respect to mobile technology, however, the story has been remarkably different, with high levels of acceptance across the country at large. While traditional IT requires these women to adapt to technology, mobile applications can be adapted to effectively address the unique socio-cultural, political and economic needs and sensitivities of this segment, making it a potential game changer for rural women as a whole, and rural women entrepreneurs in particular.

Suggested Citation

  • Nalini Srinivasan, 2015. "Mobile Applications: A Game Changer for Rural Women Entrepreneurs?," Palgrave Macmillan Books, in: Payal Kumar (ed.), Unveiling Women’s Leadership, chapter 11, pages 126-136, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-54706-4_11
    DOI: 10.1057/9781137547064_11
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    Cited by:

    1. Salma S. Abed, 2021. "Women Entrepreneurs’ Adoption of Mobile Applications for Business Sustainability," Sustainability, MDPI, vol. 13(21), pages 1-15, October.

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