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The Fast-Moving Consumer Goods and Retail Sectors

In: Africans Investing in Africa

Author

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  • Dianna Games

Abstract

The new battleground in Africa is that for the soul — and the disposable income — of the African consumer. Multinationals from across the globe are ramping up their investments in the continent and local industries are growing, flexing muscle in highly competitive markets with some of the most rapidly growing populations in the world. Rising incomes, changing tastes and shopping profiles, and urbanisation have sparked a vibrancy in African markets that is driving opportunity across the board, but particularly in the consumer goods and retail sectors

Suggested Citation

  • Dianna Games, 2015. "The Fast-Moving Consumer Goods and Retail Sectors," Palgrave Macmillan Books, in: Terence McNamee & Mark Pearson & Wiebe Boer (ed.), Africans Investing in Africa, chapter 9, pages 147-176, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-54280-9_10
    DOI: 10.1057/9781137542809_10
    as

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