IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-52680-9_6.html
   My bibliography  Save this book chapter

Aligning Content to Your Buyer

In: Driving Demand

Author

Listed:
  • Carlos Hidalgo

Abstract

“I see and hear all the time from reading industry blogs, listening to speakers like yourself, and other articles that I need to align content to the buyers’ purchase path, but nobody seems to tell me how to do that or what that really means.” This is what was said to me recently in a conversation I had with a B2B marketing professional, and he was right. There has been a lot of talk about “what you need to do with content” and very little about “here is how you do it.” That conversation helped me understand the reality that many marketers have not yet fully grasped this concept, and more important, have never been taught what it means to align content to the buyers’ journey and how to do it.

Suggested Citation

  • Carlos Hidalgo, 2015. "Aligning Content to Your Buyer," Palgrave Macmillan Books, in: Driving Demand, chapter 0, pages 75-89, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-52680-9_6
    DOI: 10.1057/9781137526809_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-52680-9_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.