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Introduction: Research Background

In: Fast Cultural Change

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  • Martina Nieswandt

Abstract

Especially in times of economic pressure, organisations seek success factors that support a competitive advantage. Organisational culture has been regarded as one of those factors at least since the 1980s (e.g., Alvesson 1990; Bate 1994; Deal and Kennedy 1982, 2000; Neubauer 2003; Peters and Waterman 1982). Although the definitions of organisational culture differ (Alvesson 1990; Bate 1994; Neubauer 2003; Sackmann 2006; Saunders et al. 2012), as do approaches (Hatch 1993; Hatch and Cunliffe 2006; Sackmann 2006; Schein 2004; Trice and Beyer 1993), the topic is still of great interest.

Suggested Citation

  • Martina Nieswandt, 2015. "Introduction: Research Background," Palgrave Macmillan Books, in: Fast Cultural Change, chapter 1, pages 1-4, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-51550-6_1
    DOI: 10.1057/9781137515506_1
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