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Contribute

In: Capture the Mindshare and the Market Share Will Follow

Author

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  • Libby Gill

Abstract

WALK INTO A PANERA CARES COMMUNITY CAFE IN CHICAGO, St. Louis, or Portland and place your order for a baked egg soufflé and a cafe latte. Or if you’re feeling more in the mood for lunch, maybe you’ll go for the roasted turkey panini and some freshly brewed ice tea. Your experience at one of the handful of Panera “community cafes” scattered across the United States will be nearly identical to what you’d find dining at any of the 1,591 Panera Cafes in North America. Same baked-that-day fresh bread, same homemade soups, same hand-tossed salads.1

Suggested Citation

  • Libby Gill, 2013. "Contribute," Palgrave Macmillan Books, in: Capture the Mindshare and the Market Share Will Follow, chapter 0, pages 175-204, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-51045-7_8
    DOI: 10.1007/978-1-137-51045-7_8
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