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Connect

In: Capture the Mindshare and the Market Share Will Follow

Author

Listed:
  • Libby Gill

Abstract

FIFTY YEARS AFTER HER DEATH, THE LEGEND OF MARILYN MONROE not only lives on but has blossomed into a full-fledged brand. In addition to the obvious Hollywood paraphernalia such as movie posters, Marilyn’s image adorns cosmetics, fragrances, key chains, mouse pads, puzzles, dolls, wall clocks, blankets, and beach towels, to name just a few. There’s also a Marilyn-inspired television series with talk of a live musical version to follow. Now, with a line of Marilyn-themed cafes and luxury spas in the works, the brand appears to be unstoppable.

Suggested Citation

  • Libby Gill, 2013. "Connect," Palgrave Macmillan Books, in: Capture the Mindshare and the Market Share Will Follow, chapter 0, pages 79-108, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-51045-7_5
    DOI: 10.1007/978-1-137-51045-7_5
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