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Entrepreneurial Innovation and Stakeholder Relationship Management

In: Entrepreneurial Challenges in the 21st Century

Author

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  • Zhanna Belyaeva

Abstract

A socially responsible model of business is widely considered as a competitiveness tool to increase the sustainability of the business environment. In the advanced economies corporations use corporate social responsibility (CSR) as a method of overcoming the hostile relationship between business and society. Large companies already consider CSR beyond the limits of philanthropy, sponsorship and patronage.

Suggested Citation

  • Zhanna Belyaeva, 2015. "Entrepreneurial Innovation and Stakeholder Relationship Management," Palgrave Macmillan Books, in: Hans Ruediger Kaufmann & S M Riad Shams (ed.), Entrepreneurial Challenges in the 21st Century, chapter 8, pages 120-132, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-47976-1_8
    DOI: 10.1057/9781137479761_8
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