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Dynamic Capabilities and Value Co-Creation in Low-Tech Knowledge-Intensive Entrepreneurial Ventures

In: Entrepreneurial Challenges in the 21st Century

Author

Listed:
  • Glykeria Karagouni
  • Aimilia Protogerou

Abstract

Value co-creation (VCC) has been gaining increasing attention among scholars and practitioners as an overarching concept that describes collaboration between multiple stakeholders, be it companies, consumers, employees or other involved organizations (Nenonen and Storbacka, 2010). Fueled by Vargo and Lusch’s (2004) influential work on a co-creative service-dominant logic (SDL) of marketing, VCC appears to be an emerging innovation, marketing and business paradigm, which has recently turned to a growing area of literature.

Suggested Citation

  • Glykeria Karagouni & Aimilia Protogerou, 2015. "Dynamic Capabilities and Value Co-Creation in Low-Tech Knowledge-Intensive Entrepreneurial Ventures," Palgrave Macmillan Books, in: Hans Ruediger Kaufmann & S M Riad Shams (ed.), Entrepreneurial Challenges in the 21st Century, chapter 5, pages 69-93, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-47976-1_5
    DOI: 10.1057/9781137479761_5
    as

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