Entrepreneurial Co-Creation and Cross-Border Manifestos

Entrepreneurs play a pivotal role in the economic progress of a country by initiating business ventures through the process of identification, evaluation and exploration of new opportunities. Entrepreneurship is a powerful force that should ideally utilize all physical and human resources for the betterment and sustainable economic development of the country. Today’s modern digital age facilitates the interplay of human capital and social network, providing a plethora of choices like e-commerce, blogging, web-based services, cloud-based tools, virtual workplaces, etc., enabling the entrepreneur to recognize opportunities and mobilize resources optimally. Jones and Coviello’s (2005) study (cited in Styles and Seymour, 2006) felt that the fields of entrepreneur-ship and internationalization are complementary and visible through their theoretical interests and empirical developments. The removal of trade barriers, advancements in science and technology, improvised manufacturing processes, etc. are prompting entrepreneurs to explore business opportunities beyond domestic markets. To exploit global opportunities firms will need to be engaged in propitious value co-creation activities that typically involve cross-border exchange of resources including human capital (Sainio et al., 2011). Accordingly, entrepreneurs need to identify the “market gaps, methods and strategies” that help in value co-creation and initiate cross-border ventures. Additionally, the socio-cultural environment can also impact on the type and pattern of entrepreneurship and thereby the cross-border entrepreneurial initiatives undertaken.