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Opportunities for Entrepreneurial Development and Growth through Online Communities, Collaboration, and Value Creating and Co-Creating Activities

In: Entrepreneurial Challenges in the 21st Century

Author

Listed:
  • Rotem Shneor
  • Bjørn-Tore Flåten

Abstract

Thanks to exponential growth in computing power, network capability and reach, parallel to the declining costs of communications and storage, the internet has evolved from a network of websites (Hamill, 1997) presenting information into a thriving global giant computer everyone can program in a participatory way (Tapscott and Williams, 2008). This evolution underlines the transition from what was labeled as the Web 1.0 era into the Web 2.0 era, with the resulting emergence of social media. While the two terms (Web 2.0 and social media) are often used interchangeably, according to Kaplan and Haenlein (2010), Web 2.0 reflects the ideological and technological foundations for using the Web as “a platform whereby content and applications are continuously modified by users in a participatory and collaborative way” (p. 61), and social media as the “group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation of User Generated Content” (p. 61).

Suggested Citation

  • Rotem Shneor & Bjørn-Tore Flåten, 2015. "Opportunities for Entrepreneurial Development and Growth through Online Communities, Collaboration, and Value Creating and Co-Creating Activities," Palgrave Macmillan Books, in: Hans Ruediger Kaufmann & S M Riad Shams (ed.), Entrepreneurial Challenges in the 21st Century, chapter 11, pages 178-199, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-47976-1_11
    DOI: 10.1057/9781137479761_11
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