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Empathy and the Power of Nice

In: Winning Minds

Author

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  • Simon Lancaster

Abstract

In the general election of 2010, the first- ever televised debates took place in the UK. All the party leaders approached them with trepidation, desperate not to appear an idiot. Afterwards, most pundits and pollsters agreed that Nick Clegg won those debates hands down. Now, there were many reasons why Clegg came out on top: first, he was not as well known as David Cameron and Gordon Brown so had the advantage of looking the freshest; second, he represented the centrist party — an optimum point in persuasion — representing the fulcrum; but, third, and most pertinently, he was the only one of the three leaders who went out of his way to align himself to the audience — showing he was on their side, not against them.

Suggested Citation

  • Simon Lancaster, 2015. "Empathy and the Power of Nice," Palgrave Macmillan Books, in: Winning Minds, chapter 0, pages 88-95, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-46594-8_6
    DOI: 10.1057/9781137465948_6
    as

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