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Flattery and Love

In: Winning Minds

Author

Listed:
  • Simon Lancaster

Abstract

According to the Guinness Book of Records, the most successful salesperson in history is a guy from Detroit called Joe Girard. Between 1963 and 1978, Joe Girard sold a whopping 13,001 cars at a Chevrolet dealership, averaging six car sales a day. When asked the secret of his success, he explained, ‘People want a fair deal from someone they like.’ So how did he get people to like him? ‘Simple,’ he replied, ‘I tell them that I like them.’

Suggested Citation

  • Simon Lancaster, 2015. "Flattery and Love," Palgrave Macmillan Books, in: Winning Minds, chapter 0, pages 156-159, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-46594-8_17
    DOI: 10.1057/9781137465948_17
    as

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