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Case C: Place Branding and Cultural Entrepreneurship: “Edinburgh — Scotland’s Inspiring Capital and World Festival City”

In: Harnessing Place Branding through Cultural Entrepreneurship

Author

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  • Kenneth Mcmillan Wardrop

Abstract

This case study of Edinburgh, Scotland’s capital city, is written from a practitioner perspective and sets out to illustrate and explore what differentiates Edinburgh’s approach to marketing and place branding. It aims to provide insights relevant to the themes explored in this book, and that will hopefully resonate with the experience in other destinations around the globe.

Suggested Citation

  • Kenneth Mcmillan Wardrop, 2015. "Case C: Place Branding and Cultural Entrepreneurship: “Edinburgh — Scotland’s Inspiring Capital and World Festival City”," Palgrave Macmillan Books, in: Frank M. Go & Arja Lemmetyinen & Ulla Hakala (ed.), Harnessing Place Branding through Cultural Entrepreneurship, chapter 7, pages 141-158, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-46516-0_8
    DOI: 10.1057/9781137465160_8
    as

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