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Introduction

In: Harnessing Place Branding through Cultural Entrepreneurship

Author

Listed:
  • Frank M. Go
  • Arja Lemmetyinen
  • Ulla Hakala

Abstract

In the 17th century, militiamen had the duty of maintaining law and order on Amsterdam’s streets, but by the time a group of militiamen, the Kloveniers, commissioned Rembrandt to do a collective portrait in 1642, their job had become largely ceremonial. Such paintings were typical, but usually just dull lines of faces. However, Rembrandt took this genre and produced instead, an extraordinary picture full of movement and life. The Night Watch was quickly recognized as a great achievement and became the symbol of the new Dutch nation (Bohm-Duchen, 2002).

Suggested Citation

  • Frank M. Go & Arja Lemmetyinen & Ulla Hakala, 2015. "Introduction," Palgrave Macmillan Books, in: Frank M. Go & Arja Lemmetyinen & Ulla Hakala (ed.), Harnessing Place Branding through Cultural Entrepreneurship, pages 1-28, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-46516-0_1
    DOI: 10.1057/9781137465160_1
    as

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