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Overcoming Institutional Challenges in Microfranchising

In: Social Franchising

Author

Listed:
  • Lisa Jones Christensen
  • David Lehr

Abstract

Scholars question whether and how microfranchises can overcome institutional challenges inherent in operating in developing markets. This chapter illustrates how stakeholders utilize cross-sector partnerships to overcome resource scarcity, agency problems and standardization requirements. By analysing this case from rural Guatemala, this chapter offers fresh insights into how business model adaptations enable franchises to thrive despite difficult operating environments. The chapter includes business model adaptations designed to address growth, standardization and branding concerns.

Suggested Citation

  • Lisa Jones Christensen & David Lehr, 2014. "Overcoming Institutional Challenges in Microfranchising," Palgrave Macmillan Books, in: Ilan Alon (ed.), Social Franchising, chapter 2, pages 33-47, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-45584-0_3
    DOI: 10.1057/9781137455840_3
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