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CASE 12: PKF Betar Company: “Meters” Away from Further Growth

In: Entrepreneurial Icebreakers

Author

Listed:
  • Anna Svirina

Abstract

In early 2007, Renat Fardeev, CEO of Russian-based PKF Betar, had received very disappointing news: the Russian Federal Anti-Monopoly Service had started an official investigation into Betar’s practice of selling water meters. The basis for the investigation was the government’s belief that Betar had reached 49% market share. Betar refuted such a high market share number since the figure included all of the fake Chinese-manufactured meters that illegally used the “Betar” brand name. It calculated its own market share to be 31%.

Suggested Citation

  • Anna Svirina, 2015. "CASE 12: PKF Betar Company: “Meters” Away from Further Growth," Palgrave Macmillan Books, in: Entrepreneurial Icebreakers, pages 312-328, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-44632-9_18
    DOI: 10.1057/9781137446329_18
    as

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