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CASE 10: Modesat Communications OÜ: Riding a Big Wave with a Small Boat

In: Entrepreneurial Icebreakers

Author

Listed:
  • Tiit Elenurm

Abstract

In early 2012, Tarmo Pihl — CEO and co-founder of Modesat Communications OÜ1 — was minutes away from touching down at the international airport in Tallinn, Estonia. Returning from a business trip to Modesat’s subsidiary in San Diego, California, Pihl was thinking about the company’s business model. Established in 2005, Modesat had grown to a 20-person enterprise focused on the development of software for mobile network equipment manufacturers. With its head office in Tallinn, it had research and development offices in San Diego, as well as a field sales office in Tel Aviv, Israel. The company made the majority of its money from the production of software for modems2 in a segment of the communications market known as “mobile backhaul.” (Mobile backhaul is part of the telecom infrastructure which carries information from base stations of the mobile communication network to base station collector and aggregation points, and then to mobile switching centers. See Exhibit 1 for a glossary of mobile telephony technical terms and Exhibit 2 for a diagram of mobile backhaul.)

Suggested Citation

  • Tiit Elenurm, 2015. "CASE 10: Modesat Communications OÜ: Riding a Big Wave with a Small Boat," Palgrave Macmillan Books, in: Entrepreneurial Icebreakers, pages 269-289, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-44632-9_16
    DOI: 10.1057/9781137446329_16
    as

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